Energy and sustainability consultancy, TEAM Energy, has appointed Resonates to help supercharge its marketing by positioning its consultants as thought leaders in the industry.
Resonates is building TEAM Energy’s brand profile by delivering a thought leadership campaign that will support the consultancy’s business development efforts. The campaign combines Resonates’ content marketing and media relations services to get thought-led articles in front of key decision makers.
The campaign is also designed to provide TEAM Energy with content that it can reuse and repurpose to exploit across its other marketing channels, including social media and email.
Resonates impressed Team Energy with its knowledge of the energy and sustainability sector, alongside its track record of crafting compelling and provoking thought leadership material that stretches back over 20-years plus.
Commenting on the appointment, Graham Paul, Team Energy’s Service Delivery Director said: “To position ourselves as thought leaders within the industry, we knew we required a specialist partner who understood the energy sector. Having seen Resonates past work and what they are capable of, we knew that working with them was the right choice. They understand the issues that our customers face, the trends shaping the industry, and the stories that interest journalists. We can rely on them to guide us on what to talk about, and their experiences saves us time with briefing them.”
Director at Resonates, Chris Dace, commented: “The energy transition is increasing the complexity of UK firms’ energy estates at the same time as new regulations, like those minimum energy efficiency standards (MEES), and net-zero initiatives make energy and emissions savings a commercial obligation. Many firms don’t have the expertise to deal with these issues in-house, which is why Team Energy’s work is vital. Our thought leadership campaign will grow awareness of its services, building interest with prospects and industry alike.”
Team Energy is a multidisciplinary consultancy that helps organisations with large energy estates reduce consumption and carbon emissions to save money and meet commercial and compliance targets on their journeys to net zero. Founded in 1985, it has a long history of helping customers to navigate the changing energy landscape. Today it is an employee-owned trust (EOT), meaning each employee has a direct stake in its customers’ successes.
Read our case studies to find out more about our successful thought leadership PR campaigns:
