Cutthroat competitors within a shrinking profit pool is an all too familiar scenario for 21st-century organisations. Markets become saturated, growth rates diminish, and profit margins shrink. What if we told […]
After spending four years studying, adjusting to life after university can be a daunting prospect. Luckily for me, I was in safe hands joining Resonates as an account executive. The […]
Businesses operating in fast-moving sectors like cleantech need to review and adapt their key messages If you’ve ever invested time in defining your company messages, you’ll know how valuable that […]
“If a machine can think, it might think more intelligently than we do, and then where should we be?” Alan Turing – a 1951 talk on BBC Radio Artificial Intelligence […]
By eliminating three simple word endings… What makes good copy? Concise – use as few words as possible. And make them simple, not complex words. Two syllables are better than […]
A lot of tech companies fail to understand why their press releases, or even their wider marketing efforts, do not resonate with the media. It might be that you’ve introduced […]
The EU’s General Data Protection Regulation (GDPR) comes into effect on 25 May 2018 and its implications for the world of marketing could be profound. Failure to comply with GDPR could result […]
For over five years we’ve worked with clients in the smart grid industry; some of these include start-ups in the demand-side management (DSM) sector. During this time, news about demand-side […]
