Why BIG isn’t always better – the rise of the specialist agency
When it comes to selecting an agency, many people have the idea that a bigger is better. After all, it stands to reason that a large agency would have access […]
When it comes to selecting an agency, many people have the idea that a bigger is better. After all, it stands to reason that a large agency would have access […]
Traditionally, organisations seek a unique selling point (USP) – something only they can do to differentiate its product/service and create a competitive advantage. However, a true USP is difficult to […]
The findings from PRWeek’s annual top PR consultancy rankings provide important insights into the status of today’s PR industry. The report reveals that the emergence of ‘Goldilocks’ agencies, so called because […]
We work with a lot of high tech and cleantech companies, and as such we have to get under the skin of the technology in order to explain the benefits. We […]
The late 20th and early 21st centuries saw major social, economic and political change. After thousands of years of being defined by agriculture and hundreds of years of being defined […]
If your business is based around a product – whether this is something tangible, like a door lock, or intangible, like software – you may be communicating with your customers […]
In a crowded marketplace it can be extremely difficult to create and get across messaging that will get you noticed by prospects, whom are likely being pelted by hundreds of […]
It is received wisdom to keep friends close and enemies closer, but precious few companies really know their competitors’ strengths and weaknesses. Many organisations simply don’t bother to find out […]
Some would argue that it can’t possibly be difficult to successfully market the beauty of a classic Jaguar XJS, especially one that’s been restored to its former glory and handles […]
Updated April 2024 Why bother with standard procedures for social media? Many businesses still think of social media as a passing craze that they’ve been obliged to jump on; some […]
