Supercharge your sales with a 50-year-old lesson in direct marketing
Leafing through some old LPs recently I came across a piece of text-book direct response copy from the 1970s. It shows that, while a lot has changed in 50 years […]
Leafing through some old LPs recently I came across a piece of text-book direct response copy from the 1970s. It shows that, while a lot has changed in 50 years […]
Newsjacking is a word coined by David Meerman Scott in his book of the same name. According to Scott, it is the process of adding your thoughts and opinions into breaking news […]
As a marketer you don’t wake up in the morning and think ‘Hey my agency could be doing, this, that or the other better’ These things normally come to light […]
Engaging stakeholders is an art. Done well it can streamline the progress of a project, enhance a company’s reputation and build trust and respect within communities – invaluable when times […]
With less than 1 billion seconds to achieve this target, we listened into All Energy’s recent Speed and Scale webinar to hear the discussion and capture the key points to […]
Hydrogen is the most abundant gas in the universe. It is also an effective fuel that can be used to heat our homes, generate electricity and power our transport – and it can do all this […]
change ++ , a Business Intelligence (BI) system development provider, has selected Resonates to raise the profile of its extensive performance management portfolio. As part of the campaign, Resonates will raise […]
Blogs are an important tool for businesses, driving traffic to websites, improving SEO and a platform to demonstrate your knowledge and expertise. But writing effective blogs takes planning, time and […]
When it comes to selecting an agency, many people have the idea that a bigger is better. After all, it stands to reason that a large agency would have access […]
Traditionally, organisations seek a unique selling point (USP) – something only they can do to differentiate its product/service and create a competitive advantage. However, a true USP is difficult to […]
