Have you ever visited a trade show, and, looking at the array of stand banners and panels, been at a complete loss as to what some of the exhibitors do? Or visited the website of a prospective supplier and had to wade through case studies to understand why you should do business with them? The […]
We all have confused moments – some more than others. But, when your audience is confused, that’s a big problem. Below we look at cleantech confusion and what you can do about it. When you’re working with new technology or difficult ideas, there may be lots of terminology that is unfamiliar to your customers. There […]
Whether we use the terms ‘flexible’, ‘hybrid’ or ‘agile’ working, the future of the workplace has been a hot topic for our clients and many of their customers in recent years as companies have been forced to innovate and digitise at an unprecedented rate. In order to help shape content ideas, this week, I attended […]
There’s something about threes and Cs in content marketing and writing. The three Cs of content marketing are often trotted out as Creation, Curation and Conversation. In content writing, the trinity becomes Clear, Concise and Compelling. But how about Creativity, Compassion and Credibility? Or Clauses, Colons and Commas? There are three other Cs that combine […]
With workplace trends shifting, employers are now more focused on employee engagement, and it got me thinking about previous positions I have held and what made me feel engaged or disengaged. I am now in a position that my behaviour and treatment of individuals can have a profound impact on them personally, and ultimately the […]
We use them in all our work. Our clients use them too. But often, briefs can be incomplete, people can overlook their benefits, and they can be side-lined because of time. To that we say, ‘no more! Viva la brief!’ The benefits of briefs A well-crafted brief can be like an extra team member. It […]
Like many companies, the pandemic shifted the way we work at Resonates. Rather than travelling to and from the office every day, we now enjoy a hybrid working model, with some members of the team working from home permanently and others making the trip to the office a couple of times a week. There are, […]
A case study is a story you tell your customers about an occasion when you successfully helped a client with a problem. The client needed something, you did it for them, and now you tell new customers about it – simple. They’re an essential tool for selling your products, and a key part of an […]
I was searching for a role within an agency that valued clear communication and emotional intelligence. Happily, I found the perfect opportunity! I joined Resonates as an Account Executive after hearing great things from a former employee. Having never worked ‘agency-side’ before, my first month was filled with exciting new challenges. Now that I’ve got […]
Just do it… Vorsprung durch technik… The world’s favourite airline… You probably recognise these famous lines. That, after all, is the whole point of a slogan: it should get across the main thing that you want people to remember about you. A slogan is the distilled version of what you mean to your customers. If […]
