Updated April 2024 Back to social media school It’s good practice to review your business strategy, and social media should be an essential part of your plan as it helps you connect with your customers, increase awareness of your brand and grow sales. Over 48 million people use social media in the UK today. Most spend […]
You’re no doubt familiar with the pushy sales email or video – the one that promises to solve all your problems, but only if you ‘buy now before time runs out’. It’s called a hard sell – and you might be tempted to use the same technique yourself. But there’s a problem. Your customer is […]
We all have different roles at work. Some of us are happiest working with spreadsheets and financial reports, some are obsessed with creating amazing online experiences and others like to work directly with customers. But we’re all working towards the same goal – helping the business to succeed. Marketing automation tools like Constant Contact (previously […]
Stop wasting money on bad content and improve your ROI There’s no getting away from it – content is King. Whether you’re launching a website, sending a sales email or conducting a PR campaign, you need content. And if you want to convert prospects into leads (or leads into sales) you need well-written, effective copy. Run with anything […]
We work with lots of design agencies and constantly get asked by our clients for recommendations. Sometimes clients come to us with a preferred partner and we ask the ‘tough’ practical questions that could help avoid unforeseen problems down the road. Q1. Will the project be completed entirely in-house? Consider asking for details of the […]
We’ve put together a checklist to help you decide if the media will publish your news.
You can use an image as your search in Google to find similar images from around the web. It works by analysing the image you submit and then constructs a mathematical model of it using advanced algorithms. The picture gets compared to billions of other images in Google’s database and then returns similar image results. […]
Leafing through some old LPs recently I came across a piece of text-book direct response copy from the 1970s. It shows that, while a lot has changed in 50 years of direct marketing, there’s much that hasn’t. If you want to improve your business messaging and get better results from your marketing spend, you can […]
Newsjacking is a word coined by David Meerman Scott in his book of the same name. According to Scott, it is the process of adding your thoughts and opinions into breaking news stories. In simple terms, it involves monitoring the news to spot opportunities for your business to get its opinion into a news story. Sometimes described […]
As a marketer you don’t wake up in the morning and think ‘Hey my agency could be doing, this, that or the other better’ These things normally come to light when something ‘big’ goes wrong – or even worse when you are getting heat from above about the lack of results. The problem many marketing […]
