What is newsjacking – and why do it?
Newsjacking is a word coined by David Meerman Scott in his book of the same name. According to Scott, it is the process of adding your thoughts and opinions into breaking news […]
Newsjacking is a word coined by David Meerman Scott in his book of the same name. According to Scott, it is the process of adding your thoughts and opinions into breaking news […]
Engaging stakeholders is an art. Done well it can streamline the progress of a project, enhance a company’s reputation and build trust and respect within communities – invaluable when times […]
When it comes to selecting an agency, many people have the idea that a bigger is better. After all, it stands to reason that a large agency would have access […]
The findings from PRWeek’s annual top PR consultancy rankings provide important insights into the status of today’s PR industry. The report reveals that the emergence of ‘Goldilocks’ agencies, so called because […]
Some would argue that it can’t possibly be difficult to successfully market the beauty of a classic Jaguar XJS, especially one that’s been restored to its former glory and handles […]
So you want to get your company’s name in the national press? Come and join the queue: pretty much everyone wants national coverage – and who can blame them? Nearly […]
A lot of tech companies fail to understand why their press releases, or even their wider marketing efforts, do not resonate with the media. It might be that you’ve introduced […]
For over five years we’ve worked with clients in the smart grid industry; some of these include start-ups in the demand-side management (DSM) sector. During this time, news about demand-side […]
