Pitching for success
Building brand awareness, establishing thought leadership, and reaching a wider audience is a complex business in today’s hectic media channels. With some companies investing 44% of their budget on PR, […]
Building brand awareness, establishing thought leadership, and reaching a wider audience is a complex business in today’s hectic media channels. With some companies investing 44% of their budget on PR, […]
Knowing how to create strong, positive relationships with journalists is a fundamental part of successful PR and is vital in securing the coverage that clients deserve. Essentially, the role of […]
If you want to avoid greenwashing, here’s what you should do: five key takeaways from the most recent UN and ASA reports. At the start of 2022, Google surveyed C-suite […]
Growth in the renewable energy market is accelerating faster than ever worldwide. Forbes reports that from 2020 to 2021 global renewable energy consumption grew by a whopping 15% while Reuters […]
We all have confused moments – some more than others. But, when your audience is confused, that’s a big problem. Below we look at cleantech confusion and what you can […]
We use them in all our work. Our clients use them too. But often, briefs can be incomplete, people can overlook their benefits, and they can be side-lined because of […]
The rules of public relations and marketing have changed. Traditional media remains an important channel of communication but it’s no longer the only way for businesses to reach their target […]
“A good PR story is infinitely more effective than a front-page ad” – Richard Branson PR is not advertising. PR is all about storytelling. While everyone seems to know the […]
Your PR agency is only as good as the content it writes. If you can’t get the right messages across in the right way, you might as well not invest […]
Entering and winning awards is great for promoting your business. Even if you don’t win, you can still communicate via a news release on your website and social media channels […]
