Building the brand for Leep Utilities

Leep Utilities is a multi-utilities provider with a unique adoption-only business model. The company works with developers and landowners to provide a highly valuable alternative to working with the local incumbent utility provider on new developments and master plans. 

Leep turned to Resonates after recognising that it needed a communications and PR agency with specialist utilities sector knowledge to effectively communicate its value proposition. Leep wanted to move beyond broad messaging and communicate the deeper value of its solutions – including innovation, transparency, customer service excellence, and commercial benefits – without needing to spend valuable time explaining sector basics. 

At Resonates, we have extensive experience working in the utilities sector, and a proven record of translating complex and technical concepts into content that speaks to the right people in the right places.  

Our support for Leep included: 

• Brand awareness. With exposure in industry-leading publications, we’re able to show how working with a modern utility provider like Leep can deliver significant value, including in multi-utility developments. 

• Thought leadership. The Leep team includes a wide variety of highly experienced people, and we were able to raise their – and Leep’s – profile by getting their insights in front of key decision makers. 

• PR and promoting success. Through tailored content for different stakeholder groups, and across different media, including marketing comms and PR, aligning Leep’s growth with each segment’s specific needs. 

• Strategic comms and PR support. Supporting Leep with market intelligence and communications advice as the business navigated growth and evolving market conditions, including planning and frameworks for crisis communications. 

The Leep team is extremely happy with the partnership. Our content strategy has solidified Leep’s position as thought leaders in the network adoption space, clearly differentiating the company from traditional DNO and water industry competitors. 

With the right media contacts, we’ve been able to place thought leadership content in many of Leep’s target publications including Institute of Water, E&T and Smart Infrastructure magazines, establishing Leep as forward-thinking experts in their field, building recognition and credibility with potential clients, industry partners and other stakeholders.  

And by aligning with the Leep’s existing marketing framework, we’ve been able to effortlessly amplify the work of the marketing team, as well as providing additional, reusable content.