We created clear, concise brand values and messaging that focuses on the benefits that matter most to change++’s target audiences. We aligned content on change++’s website with this messaging and wrote benefit-led copy to refocus on the problems change++ solves, as opposed to the services and solutions it provides.
We manage change++’s communication strategy from ideas to implementation, delivering blogs, social media posts, web copy, thought leadership articles and a quarterly e-newsletter. We create content to maximise search and enhance the user experience.
When Covid-19 drastically impacted one of change++’s key client sectors – hospitality, we adapted as the situation unfolded, evolving communications to support its customers with advice-led content, showing sensitivity to the situation.
We identify key influencers for change++ to connect and engage with, and we’ve introduced new branding and benefit-led posts, as well as video, to its social media channels.
By introducing SharpSpring, a marketing automation platform, we addressed change++’s disparate sales and marketing data. We helped the change++ team implement the CRM, trained users and provide on-going support for email campaigns.
We built a strong brand presence for change++ and reached a wider audience. Through content and social media, we raised awareness of the benefits of BI and the services change++ offers.
New website service pages are now among the top performing. On social media, change++’s followers have grown by 72% in 18-months. Its email marketing campaigns have a consistently 70% higher click rate than the industry average.
SharpSpring has been transformative. With hybrid working, everyone can access sales and marketing data through a single platform.
Our consistent stream of content ensures relevant communications maintain relationships with change++ customers.