change++: Integrated marketing starts with a strategy

Business Intelligence experts

Founded over 20 years ago, change++ uses its Business Intelligence (BI) solutions to help clients automate processes, view and understand their data, and gain valuable insights to inform business decisions.

The brief

change++ needed an effective communication strategy to highlight its expertise in the BI space, and to convey its solutions and services to existing and prospective audiences.

Additionally, change++ wanted to enhance its view of its marketing activity and sales data, so required an integrated solution to help co-ordinate activity and monitor success.

From the moment we engaged, we felt Resonates understood our situation and what we want to achieve. They provide us with an amazing service, invaluable insight, support, and ensure we meet our own deadlines. They have deep knowledge of our sector and consistently provide fresh content ideas and campaigns to further our reach.

Andy Best, managing director, change++

Delivering message-driven content

We created clear, concise brand values and messaging that focuses on the benefits that matter most to change++’s target audiences. We aligned content on change++’s website with this messaging and wrote benefit-led copy to refocus on the problems change++ solves, as opposed to the services and solutions it provides.

We manage change++’s communication strategy from ideas to implementation, delivering blogs, social media posts, web copy, thought leadership articles and a quarterly e-newsletter. We create content to maximise search and enhance the user experience.

When Covid-19 drastically impacted one of change++’s key client sectors – hospitality, we adapted as the situation unfolded, evolving communications to support its customers with advice-led content, showing sensitivity to the situation.

We identify key influencers for change++ to connect and engage with, and we’ve introduced new branding and benefit-led posts, as well as video, to its social media channels.

By introducing SharpSpring, a marketing automation platform, we addressed change++’s disparate sales and marketing data. We helped the change++ team implement the CRM, trained users and provide on-going support for email campaigns.

Marketing campaigns support business objectives

We built a strong brand presence for change++ and reached a wider audience. Through content and social media, we raised awareness of the benefits of BI and the services change++ offers.

New website service pages are now among the top performing. On social media, change++’s followers have grown by 72% in 18-months. Its email marketing campaigns have a consistently 70% higher click rate than the industry average.

SharpSpring has been transformative. With hybrid working, everyone can access sales and marketing data through a single platform.

Our consistent stream of content ensures relevant communications maintain relationships with change++ customers.