Enel X is the largest provider of demand response worldwide. With solutions for energy flexibility and electric mobility, it is leading the global energy transformation.
The energy sector is undergoing a period of rapid transformation and markets are increasingly volatile. Organisations are looking to reduce risk, improve sustainability and budgeting, and identify new sources of revenue from owned assets and through strategic energy management.
Enel X aims to improve understanding of its role in the UK energy market, raising its profile and promote its expertise in demand response, energy procurement strategies and electric vehicle infrastructure to a range of sectors.
We identified target audiences, developed key messages and prepared a ‘sprint’ campaign to raise awareness of the services and expertise it offers.
By taking a proactive approach, we supported Enel X in preparing reactions to key industry events. We drafted statements, including press releases, to take advantage of news-jacking opportunities such as the publication of capacity market auction results.
Kimberly Littlefield, regional communications manager, Enel X