Mer launched its UK operation in March 2020, by the end of 2021 the company was looking for a partner to provide integrated marketing, PR and communications support. Our brief was to build Mer’s brand among the transport and energy industry.
With key milestones to announce in 2022, including new partnerships and the rapid extension of its charging network, Mer wanted to position its EV charging solution as the trusted, simple EV Charge Point Operator of choice.
We first took Mer UK through an exercise to develop core messaging for its different target audiences. This provided us with a firm foundation to plan and develop content and identify opportunities for press activity, at a time when Mer’s UK operation is growing rapidly.
As Mer’s business expands – organically as well as through partnerships and acquisitions – the workload and pressure on the marketing team also increased. In Resonates, Mer has a trusted partner who can help to share the workload and act as an extension of Mer UK’s marketing operation. We independently research and suggest angles and ideas for feature articles. We also provided media guidance to onboard Mer’s new content executive when the company expanded its internal resource.
We use a range of media to amplify Mer’s message to local authorities, councils, commercial landowners, businesses and EV drivers, including press releases, bylined feature articles, interviews, blogs and articles for sharing on social media profiles. We also created a dedicated media pack for local authorities.
Mer UK depends on us for trusted advice as well as additional resource. “I have faith in Resonates’ ability to handle our press and content activity while I build up Mer UK’s marketing capability. They often come up with innovative, different uses for content and are on hand to offer support and advice to new members of our internal team. They are a key partner for us and share our sustainable beliefs and culture,” explains Stephanie Salguero, Head of Marketing at Mer UK.
Our impact is recognised across the organisation. After we interviewed Giles Benbow, Mer UK’s Head of Fleet Transition and wrote an article aimed at local authorities, he told Stephanie; “Resonates were really good and came to the interview well researched and their output was spot on. It’s a valuable article and the process to make it was super easy.”
In just six months, the Mer UK brand has been mentioned 650 times in different media and has reached over 1.9 million people through 69 pieces of coverage.