Electrification Installation Platform: Deep-dive onboarding gives cleantech disruptor new PR framework

The client

A leading electrification installation platform is transforming the installation landscape. It makes it easier for companies to efficiently install sustainable energy technologies in a scalable way, while also providing a premium end-user experience.

Resonates took time to fully understand our business and hit the ground running with an ‘ask the experts’ programme. From short interviews with our key thought leaders, Resonates created polished biographies, individual blogs, thought leadership articles and made recommendations to enhance our LinkedIn profiles. I loved every word of mine. They took my blah-blah and made it ta-da!

Marketing Manager Leading Electrification Installation Platform

The brief

With a disruptive technology platform and proposition, the client was keen to educate the marketplace and raise awareness of its innovative approach to sustainable energy technology installation among EV charge point installers, as well as the solar and heat pump industry.

The client wanted to build its profile as an industry thought leader with an exciting, innovative and trailblazing approach.

Press office support

By embedding ourselves in the client’s culture and approach, Resonates delivered content with messaging that supports the client’s evolving objectives. Working with the client’s marketing team, we established the tone of voice of the company’s founder and leadership team, and key topics of interest for comment to the press. We established a media list of key contacts within target publications and secured article placements. Our press office services, including releasing news, pitching thought leadership articles and presenting the client’s spokespeople for comment has achieved consistent coverage in key cleantech and electrical installation media titles.

Experience in cleantech

In just three months, our proactive approach to public relations helped expose the client to an audience of over 11,000 installers, manufacturers, energy suppliers, charge point operators and M&E professionals. Earned media coverage in target media publications and websites gained over 75 brand mentions.

We generated a number of hero articles, pitching them to targeted media and securing coverage in titles including: Energy Management, Fleet Vision International, Renewable Energy Installer and Specifier, Heat Pumps today and identified opportunities in Current +, Energy and Sustainability Solutions and more.