Kurmi: Media relationships secure global coverage in tech sector

The client

Kurmi Software’s innovative technology delivers an independent, state-of-the-art management platform that automates and simplifies the administration of Unified Communications and Collaboration (UCC) and Contact Centre (CC) management through a single pane of glass. Its approach helps simplify the increasing complexity of enterprise UCC & CC due to the proliferation of multi-vendor, hybrid, on-prem, and cloud solutions. 

Resonates has taken the premise of our technology and turned it into meaningful content for technical and non-technical audiences alike. They have a comprehensive knowledge of the unified comms media and have presented us with live opportunities across multiple outlets that have enhanced our position as industry leaders.

Dessi Schachne Vice President of Marketing Kurmi Software

The brief

With a sophisticated technology platform, Kurmi needed to educate the marketplace and raise awareness of the benefits of its UCC and CC management solution with C-Level Executives and IT administrators across the sector. 

Kurmi wanted to raise its profile as industry thought leaders with a provisioning and management solution that is helping the industry to navigate the transition to cloud unified communications. 

Press office support

By embedding ourselves in Kurmi’s culture we delivered content with messaging that supports its evolving objectives. We work with Kurmi’s in-house marketing team to identify potential stories while reviewing and adapting PR tactics to suit Kurmi’s news stream. Our press office services, including releasing news, pitching thought leadership articles and presenting Kurmi spokespeople for comment has achieved consistent coverage in key IT and Channel media titles. 

Experience in tech sector

Our proactive approach to public relations has helped Kurmi build relationships with target media publications and increase its brand globally. 

We arranged interviews and podcasts with senior spokespeople, and distributed event, award, partnership and feature updates news. This resulted in global coverage in a range of titles including; UC Today, Telecom Reseller, CIO Review, TechTarget, Networking+ and The Fast Mode. To boost coverage and complement Kurmi’s news stream, we shared comments on industry challenges and created a series of topical thought-leadership articles, which we successfully placed in leading technology titles.