Codelocks operates in a highly competitive growth market. It wanted to establish multiple Internet platforms to give the company a competitive advantage, boost traffic to the UK website and raise its brand awareness with locksmiths. Using social media we were able to meet these objectives.
We created a blog at: http://digitallocks.com/, a ‘go to’ resource for digital lock application advice, installation tips and technical support. We wrote weekly blog posts encompassing relevant search terms that we identified for each Codelocks product.
We set up two Twitter accounts: one for Codelocks door locks and the other for KitLock – Codelocks’ brand of cabinet and locker locks. We tweeted about the website, blog and industry events, directing audiences to interesting articles and company news.
We encouraged locksmiths to leave product reviews and send in photos of locks they had installed. We also ran a competition at Easter to guess the contents of a locker, the winner received a chocolate rabbit and a free locker lock.
Within months the blog received over 1,000 hits per month, which quickly grew to over 1,500 hits per month. In total, 50 blog posts generated over 9,000 views – a figure that will continue to increase over time.
We targeted relevant followers on Twitter for both accounts, increasing the number of followers to over 1,500 for Codelocks and over 1,300 for KitLock. With regular retweets, interactions and requests we improved Codelocks’ and KitLocks’ Klout score – a tool used to measure Twitter influence – by 270% and 300% respectively.
We received regular retweets from trade magazines and locksmith forums. Locksmiths posted positive comments about Codelocks’ products, training and customer service.