TrustID: Amplifying brand presence and confirming expertise in identity verification

Experts in identity and fraud

TrustID’s unique combination of leading digital technology and human expertise helps clients to detect fraud and confidently and efficiently validate identity documents.

Resonates has taken the time to understand our services and how we want to portray our business. The team adapt to our changing marketing focus, budget and targets and help make sure that we’re visible to our audiences with interesting and fresh content.

Sarah Croft Head of Marketing TrustID

The brief

TrustID was looking to build brand credibility and establish itself as a thought-leader in fraud protection amongst the ever-changing identity regulation landscape.

It wanted to create messaging that communicates its offering and expertise in a clear and concise manner and is accessible to its customers, in the spaces they hang out.

Fresh content to target key sectors

We plan a programme of content that highlights TrustID’s unique combination of innovative technology and human expertise. From blogs and thought-leadership articles to press releases and case studies, our content conveys TrustID’s key messages and aligns with its business focus.

We adapt to the introduction of new regulations and evolve TrustID’s messaging in line with the constantly changing identify verification landscape, providing up-to-date thought leading content that informs and guides its audiences.

By identifying relevant feature opportunities, we target the top publications in TrustID’s main verticals to secure coverage of bylined thought leadership articles.

Thought leadership in an ever-changing context

Since December 2020, our support has been integral to various service launches and news updates, from TrustID’s Know Your Customer (KYC) services to its recent certification as a digital identity service provider (IDSP).

Our relevant and compelling content reaches the right people, at the right time, in the right place. We have secured coverage in tier-one publications across the numerous industries TrustID targets, resulting in new enquiries and leads. bylined articles have been published in leading media and on LinkedIn, building TrustID’s authority as a thought-leader in fraud protection and identity verification.

TrustID values our flexibility and ability to respond to market changes. Our account management, marketing and pr expertise enables us to maximise on new opportunities and react quickly to changes as they unfold. This means we help to provide TrustID’s target audiences with genuinely useful and relevant content and align TrustID’s messaging with its core business objectives.