Unified communications and collaboration solution provider, CallTower, has selected Resonates, the specialist tech PR and marketing agency, to amplify its global reach by increasing brand awareness in the UK.
Appointed to help launch CallTower to the UK market and build strategic media relationships, Resonates will also enhance CallTower’s brand awareness by creating compelling content to secure coverage in key media outlets.
CallTower is a pioneering cloud communication (unified communications, contact centre and collaboration) solutions provider for organisations expanding at a global scale. The company provides resolutions to unified communications challenges in over 100 countries, manages over a million global users and operates 15 data centres around the world.
Chosen because of its extensive knowledge of the national media landscape, as well as experience in establishing international companies in the UK, Resonates has a robust track record of creating successful marketing and public relations content. The team helps businesses succeed through an established framework of creating key messaging and content delivered through comprehensive, tactical PR and marketing plans.
Caroline Ward, Partner Marketing Strategist – EMEA at CallTower said, “We have selected Resonates to help build awareness of the solutions our unified communications technology provides for businesses around the world. I know Resonates’ skills well, having worked with them in the past for previous companies. The team understands the technology landscape and the strong media relationships they have will be key to helping us achieve our goals at CallTower.”
Hannah Thame, Account Director at Resonates said, “It is an exciting time in the unified communications sector. The future of work is constantly evolving which creates need for innovative solutions to developing challenges. The Resonates team is excited about helping CallTower communicate their intrinsic value and solutions to those who need them.”
