Turning complex tech into clear authority for Cleafy

Cleafy operates in the complex and rapidly evolving world of banking fraud prevention, where threats are becoming more sophisticated and traditional detection methods are no longer sufficient. Its Fraud Extended Detection and Response (FxDR) platform represents a radical shift in how banks combat fraud, but communicating this innovation to a conservative, security-conscious audience required careful strategy. 

As a result of working with other B2B tech companies, Resonates was recommended to the Cleafy team as a communications partner who would understand the technical nuances of fraud prevention while also creating messages that would resonate with senior banking and fraud management executives.  

Our proven experience working for similar companies, and the wide range of skills in the team meant a low-risk approach for Cleafy for its content-led PR campaign. 

Over the years, Resonates has worked and delivered results for a wide variety of B2B and technology brands covering security, unified communications, IT products and services, as well as cleantech. And among these clients we have been consistently recognised for our ability to elevate technical innovators into recognised thought leaders, and craft content that speaks directly to the challenges each audience faces. 

We supported Cleafy with: 

• Strategic messaging and media readiness. To help raise Cleafy’s profile in the UK, we developed comprehensive media materials, key spokesperson positioning, messaging, and a tactical content plan that ensured Cleafy was ready to engage with banking and security media across multiple channels including print, digital, podcasts, and features. 

• Thought leadership content. Aligned to Cleafy’s marketing campaign plans, we created a series of articles addressing critical fraud management topics, including scams and APP fraud, the role of AI in fraud mitigation, and how to achieve regulation-ready compliance and security in digital banking. Each piece positioned Cleafy’s experts as forward-thinking voices on the evolution of fraud prevention. 

• PR and success story amplification. We leveraged Cleafy’s customer wins into major European banks to generate credible third-party validation, with press releases and media outreach that demonstrated real-world impact and built confidence among prospective customers. 

• Reputation-building media outreach. Through targeted outreach to fintech, banking technology and security publications, we secured placements that positioned Cleafy ahead of other competitors in the fraud prevention space. 

By aligning with Cleafy’s marketing framework and campaign themes, we amplified their existing efforts while providing reusable, high-quality content that extended the reach and impact of their marketing investment. 

Our strategic approach to thought leadership supports Cleafy’s position as innovators in predictive fraud management, clearly differentiating their adaptive detection and response approach from legacy rule-based systems. And through targeted content, we have established Cleafy’s expertise on the issues that matter most to banking executives. The content resonated with decision-makers because it addressed their real-world challenges while demonstrating Cleafy’s deep understanding of the fraud landscape. 

Our PR work around customer wins provided crucial social proof, showing that leading European banks trust Cleafy to protect their customers. These success stories, combined with thought leadership content, created a compelling narrative of innovation backed by proven results. 

“Resonates brought strategic thinking to our communications that went beyond just writing content. They helped us identify the topics that would differentiate us and positioned our experts as the voices the industry should listen to on fraud prevention.” Tammy Du Preez, Head of Marketing, Cleafy.