Resonates’ team sheds light on journalists’ opinions on AI-written copy, and how you can ensure your communications get noticed. For better or worse, AI has changed the way people and companies produce […]
As an account director who works closely with clean technology business leaders and marketing managers, I’ve seen first-hand how much the communications landscape has shifted over the past year. Cleantech is no longer emerging – it’s maturing, and with that […]
Our lands are now quieter than they ever have been. It’s eery, we see less of our favourite animals, we mark the notable absence of the hum of pollinators, the […]
It’s been a couple of weeks since I attended Content Rising, an incredible one-day event at Kew Wakehurst. For those not aware, this was a day of stories, experiences and […]
The Resonates content team shares some tips and techniques on how to write about climate related topics for a non-technical audience. Tip number one: Enthusiasm for the topic While you […]
ESG – which stands for Environmental, Social, and (corporate) Governance – is in the headlines right now. Some people love it, others hate it. Others think it’s well-meaning but falls […]
The Resonates team love it when a trend takes off, a client brings us a cleantech innovation to shout about or a new marketing tool launches. But when OpenAI revealed […]
I enjoy the start of a New Year because planning is part of my make up. After all a goal without a plan is just a wish, and preparation is […]
It’s an alarming statistic that only half of marketing content published over the past 12 months gave technology decision makers meaningful value. If you think of that figure in terms […]
Case studies are an important part of the content story. As well as being an essential marketing component, they are some of the most rewarding content pieces to write. After […]
