ESG – which stands for Environmental, Social, and (corporate) Governance – is in the headlines right now. Some people love it, others hate it. Others think it’s well-meaning but falls short of making a difference to sustainability. But wait… Aren’t ESG and sustainability the same? How can one fall short of making a difference to […]
The Resonates team love it when a trend takes off, a client brings us a cleantech innovation to shout about or a new marketing tool launches. But when OpenAI revealed ChatGPT a little over a year ago there was mixed emotions. Some of us were excited to try a new tool, others wanted to see […]
I enjoy the start of a New Year because planning is part of my make up. After all a goal without a plan is just a wish, and preparation is the key to success. The first week of the year I spend time thinking about my work and personal goals. I’m going to be giving […]
It’s an alarming statistic that only half of marketing content published over the past 12 months gave technology decision makers meaningful value. If you think of that figure in terms of budget and the customer journey, only half is being used to successfully move potential customers forward. The other half is being wasted. According to […]
Case studies are an important part of the content story. As well as being an essential marketing component, they are some of the most rewarding content pieces to write. After all, you get to talk with real-life customers who are using the solutions you’ve been writing about. They breathe life into product copy and make […]
British polymath and humanist Bertrand Russell once said, “Some people would sooner die than think, and most do”. The same can be said about content. Great content requires thought. Without it, your content will pass away unnoticed and without impact. So, the more thought, the better. What’s the most thoughtful of content? Thought leadership – […]
Finding your path into a blog post, or any article can be daunting. One of my habits is to look for a quote. Let’s face it, there’s always a quote. Here’s a good one from Leonardo Da Vinci, ‘A rule for developing a good brain is to know how everything connects to everything else.’ By the […]
Have you ever visited a trade show, and, looking at the array of stand banners and panels, been at a complete loss as to what some of the exhibitors do? Or visited the website of a prospective supplier and had to wade through case studies to understand why you should do business with them? The […]
We all have confused moments – some more than others. But, when your audience is confused, that’s a big problem. Below we look at cleantech confusion and what you can do about it. When you’re working with new technology or difficult ideas, there may be lots of terminology that is unfamiliar to your customers. There […]
There’s something about threes and Cs in content marketing and writing. The three Cs of content marketing are often trotted out as Creation, Curation and Conversation. In content writing, the trinity becomes Clear, Concise and Compelling. But how about Creativity, Compassion and Credibility? Or Clauses, Colons and Commas? There are three other Cs that combine […]
