Creating Compelling Content

There’s something about threes and Cs in content marketing and writing. The three Cs of content marketing are often trotted out as Creation, Curation and Conversation. In content writing, the trinity becomes Clear, Concise and Compelling. But how about Creativity, Compassion and Credibility? Or Clauses, Colons and Commas? There are three other Cs that combine […]

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A brief look at ‘the brief’

We use them in all our work. Our clients use them too. But often, briefs can be incomplete, people can overlook their benefits, and they can be side-lined because of time. To that we say, ‘no more! Viva la brief!’ The benefits of briefs A well-crafted brief can be like an extra team member. It […]

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