Scenario 1 Client: “Do you work with any other organisations in our sector?” PR: “Yes, we work with one other similar client.” Client: “Ah! There might be a conflict of interest here.” Scenario 2 Client: “Do you work with any other organisations in our sector?” PR: “Yes, we work with several clients and have done […]
Deadline for expressions of interest is 5th March at 5pm UK companies have a unique opportunity to showcase their wares as Glasgow prepares to host the UN Climate Change Conference in November. This year’s “Conference of the Parties” summit will take place in the Scottish Event Campus in the heart of Glasgow, 01-12 November 2021. There will be […]
Engaging stakeholders is an art. Done well it can streamline the progress of a project, enhance a company’s reputation and build trust and respect within communities – invaluable when times are good, and even more so when things don’t go to plan. UK Government intends to invest heavily in new infrastructure projects to kick-start the […]
With less than 1 billion seconds to achieve this target, we listened into All Energy’s recent Speed and Scale webinar to hear the discussion and capture the key points to share with you. What needs to be done Dame Julia Brown, vice chair of the Committee on Climate Change succinctly set out the changes required […]
Hydrogen is the most abundant gas in the universe. It is also an effective fuel that can be used to heat our homes, generate electricity and power our transport – and it can do all this without emitting gases that contribute to global heating or air pollution. In its 2019 progress report to parliament, the Committee on Climate Change (CCC) recognised that hydrogen has an important role […]
In the midst of the Covid19 crisis, people are questioning whether working towards net-zero goals matters when thousands of lives are being lost and the economies of entire nations are under threat. The answer is of course a resounding ‘Yes’. Decarbonisation goals do matter and those of us working in cleantech industries have a responsibility […]
We work with a lot of high tech and cleantech companies, and as such we have to get under the skin of the technology in order to explain the benefits. We do this by asking a lot of questions. We also research competing technologies and the industry in general. We never cease to be amazed by how […]
Businesses operating in fast-moving sectors like cleantech need to review and adapt their key messages If you’ve ever invested time in defining your company messages, you’ll know how valuable that exercise can be. Having a consistent set of messages that you can use throughout your marketing materials will strengthen all of your communications and give […]
A lot of tech companies fail to understand why their press releases, or even their wider marketing efforts, do not resonate with the media. It might be that you’ve introduced a new product or solution into the market. It might be that you’ve acquired another business. You believe in your company, your technology, and you […]
For over five years we’ve worked with clients in the smart grid industry; some of these include start-ups in the demand-side management (DSM) sector. During this time, news about demand-side response has developed as network operators and DNOs recognise the benefits these services deliver for grid balancing and the integration of renewables, such as wind […]
