Pure Energy Professionals (PEP), the renowned specialist in low carbon energy, has appointed Resonates, a cleantech specialist PR and marketing agency for innovators, to increase its brand visibility and strengthen the position of the company as a trusted, long-term energy transition partner for large companies.
As the first step of the campaign, Resonates will audit PEP’s messaging, creating new brand messages that appeal to their target markets. Next, Resonates will raise PEP’s profile in relevant trade and regional publications, securing coverage across vertical sectors. Resonates will also establish a strong online and social media presence for PEP, at both the corporate and personal levels, to ensure maximum engagement with its target audience.
Resonates has been chosen for its extensive experience and proven track record in providing successful marketing, PR, content, and digital campaigns for clients in the clean technology sector.
Bruce Woodman, Director of Pure Energy Professionals, comments: “We engaged Resonates to help raise our profile, highlight our extensive experience and expertise, and eventually grow our business. Industry specialism and world-class know-how in low-carbon energy are our main differentiators, and we would like to be able to successfully communicate this message to our markets.”
The marketing tactics will focus on PR and digital content through developing thought-leading articles, press releases, facilitating media interviews with key spokespeople, and creating and establishing a social media presence.
Chris Dace, Managing Director at Resonates, says: “We are looking forward to helping PEP to raise awareness of their dedicated approach to energy transition and world-class know-how in low-carbon energy. We have deep experience working with passionate sustainability experts and are confident that this track record, combined with our commitment to achieving and exceeding targets, will help PEP to elevate its profile.”
PEP is optimistic about the opportunities this partnership brings and is eager to work closely with Resonates to achieve its marketing and PR goals. Together, they aim to reinforce PEP’s position in the industry and drive the transition towards a low-carbon future.
