Kurmi Software appoints Resonates to amplify its brand and grow its profile worldwide  

Kurmi Software, a global leader in Unified Communications management and automation has selected Resonates, a specialist PR and marketing agency for innovators, to raise the profile of its award-winning Unified Communications and Contact Center provisioning solutions.

Resonates will raise awareness of the company’s solutions to automate and streamline the administration of on-premises and cloud communications and collaboration technology.

The agency was appointed due to its experience and proven track record of developing successful marketing, PR, content and digital campaigns for clients operating in the Unified Communications (UC) sector.

Dessi Schachne, Vice President of Marketing at Kurmi Software said, “We engaged Resonates to help us amplify our expertise and communicate how our solutions simplify the administration of UC and CC environments that are becoming increasingly complex. We want organizations to know that there are ways to take charge of their collaboration solutions and get the most from their UC tools without increasing the burden on already hard-pressed IT budgets and teams.”

The marketing and PR campaign features outreach activities for selected publications and media organisations along with a series of thought leadership articles based on Kurmi’s advanced technology solutions, the experiences of its customers, and the work of Kurmi’s partners. Resonates seeks to position Kurmi as a driver of change to simplify the provisioning and administration of collaboration technology across enterprise companies and managed service providers.

Andrea Wilcox, Managing Director at Resonates, said: “We are confident that our extensive experience of working with passionate technology innovators, and our commitment to achieving and exceeding targets, will help Kurmi Software elevate their profile within the market. The team are looking forward to helping Kurmi Software raise awareness of their innovative approach to the collaboration tools that make Unified Communications work.”