Lead your business with your thoughts

Posted on 14 Sep '16

We interact with different people every day, some of which educate us on how to do things, some encourage us to venture out of our comfort zone, some simply inform us of the latest news or their opinion on a particular topic. But how many of these people have truly inspired you and how many of them have made you switch off, and why?

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How to profile your customers

Posted on 03 Feb '16

Have you ever thought, ‘why do people buy from us?’ or worse, ‘why don’t people buy from us?’  When you work within a company it can sometimes be difficult to get an outside view, and you base your marketing messages on what you ‘think’ clients want.

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